OLYMP Bezner KG, the iconic German menswear brand, is renowned for blending classic business fashion with modern lifestyle aesthetics. Its discerning target groups expect perfect fit, premium quality, and a modern look. To quickly and accurately respond to trends, the product specialist relies on flexible processes that combine creative innovation with technical precision.
With Style3D, OLYMP enhances its end-to-end workflow and competitiveness – from initial design concepts to the point of sale. The team develops production-ready collections directly in 3D and enhances wholesale marketing with a mix of selected physical salesman samples (SMS) and a wide range of digital product images in the OLYMP Digital Showroom.
About OLYMP
OLYMP is a leading European shirt brand with a strong presence across 40+ countries. Headquartered in the DACH region with around 860 employees and over 50 stores, the company partners with 3,000+ retailers worldwide. Key markets include Germany, the Netherlands, Austria, Switzerland, and France. Committed to innovation and responsibility, OLYMP champions sustainability and maintains a transparent supply chain.
Highlights of OLYMP’s Digital Innovation Milestones
✔ Rapid digital prototyping in days instead of weeks
✔ Fewer physical samples = reduced material usage
✔ Efficient communication across design, sales, and production teams
✔ Direct transition from design to production
✔ Seamless 3D/2D integration for precision and flexibility
✔ Optimized product presentation with digital showrooms
With Style3D and ASSYST, OLYMP now develops complete styles digitally within just a few days. These digital prototypes support faster, more confident decision-making while reducing the need for physical samples—saving both time and resources.
“Style3D impresses with its innovative technology. The seamless integration of 3D/2D design throughout the entire development process provides us with significant efficiency gains in collection development.”
- Thomas Graupner, Director IT, Organisation & Project Management, OLYMP Bezner KG
This forward-looking product presentation is made possible by combining pattern design, simulation, and visualization – from the initial concept to the final product presentation. This integration ensures a high level of realism, accelerates processes, and enhances communication efficiency. As a result, OLYMP is able to respond more effectively to market demands, reduce the number of physical samples, and elevate product presentation to a new level with high-quality digital images.
"Style3D and Assyst allow us to digitally develop new styles in just days, accelerating the entire process and enabling confident, data-driven decisions. As a result, we reduce physical samples and make more informed decisions based on realistic 3D visualizations."
- Heiko Ihben, Chief Brand & product Officer, OLYMP Bezner KG
By upgrading its workflow with AI + 3D technology, OLYMP ensures fit precision, lifelike product visualization, and faster responsiveness to market trends—delivering a digitally empowered brand experience at every touchpoint.
Responsible Family Business
OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), is a family-owned and owner-managed company founded in 1951 by Eugen Bezner. Now led in the third generation by Mark Bezner, grandson of the founder, this product specialist stands for uncompromising quality in materials and workmanship, excellent comfort and care features, outstanding value for money, a strong fashion statement, and responsible business practices in shirts, knitwear, and accessories. By consistently upholding these core business principles, OLYMP has achieved remarkable success. Today, OLYMP is not only the market leader for shirts in Germany but also ranks among Europe’s leading shirt brands, with a presence in over 40 countries.