Founded in 2004, Springtex has established itself as a trusted manufacturer of premium women’s fashion for high-end malls across Europe and the US. Its vertically integrated smart factory provides comprehensive, one-stop solutions, enabling real-time style tracking and streamlining clients’ supply chains. With extensive expertise in digital fashion, the company recognized the limitations of traditional 3D rendering in achieving true realism and embraced the growing potential of AI+3D integration to enhance the customer experience.
With iWish, Springtex has achieved a breakthrough in 3D rendering realism. The AI algorithms refine model details, lighting, and fabric textures, allowing clients to preview final products with unprecedented clarity. This enables quicker feedback, significantly reducing operational costs and development time while strengthening client relationships. Today, almost all Springtex designs are first developed in Style3D and enhanced with iWish for client approval before physical prototyping.
3D & AI renderings by Springtex
In addition to iWish, Springtex has also adopted iCreate, a generative AI tool for fashion inspirations. By combining its extensive style and pattern database with iCreate’s generation capabilities, Springtex efficiently develops new designs at lower costs.
Springtex sees iWish’s seamless integration with 3D models as its key advantage over other AI tools, offering great precision and efficiency in both generation and modification processes. Besides, Style3D’s experienced development and service team provides strong ongoing support, making implementation smooth and effective.
Multi-angle consistency using iWish, created by Springtex
Looking ahead, Springtex plans to further expand the use of Style3D’s AI tools beyond design visualization to marketing such as trade show displays and new product launches. This shift will significantly cut costs related to model photography and studio rentals while enhancing product promotion with AI-driven visuals.
3D & AI renderings by Springtex